The Bronx Zoo Partners with SmartParks
The 122-year-old Bronx Zoo has further modernized its guest experience with the launch of a new mobile app. The app, built on the SmartParks platform, features an interactive digital map that helps guests navigate the sprawling 265-acre facility through geolocation and dynamic wayfinding. Visitors can also access daily schedules, alerts, and real-time updates about what's going on at the zoo.
“Smartparks has offered the Bronx Zoo an elegant and fully manageable solution to a persistent challenge—in-park wayfinding. It also provides our guests with rea-ltime park information and schedules that aid in providing the best experience.”
Beyond what the guests see is a sophisticated data management system that allows zoo staff to track and update everything going on in the zoo - from parking lots filling up to exhibits temporarily closing for maintenance. All of this data is fed in real-time to guests via the mobile app and is integrated with the interactive map.
Guests on any smartphone, including Android and iPhone, can access the app simply by visiting www.BronxZoo.com/today - no download required.